Instalaltion view: Essayfilm Making the Immoral  (2013)

Making the Immortal (2013)

Making the Immortal is part of anartistic project on a Swedish painter: Bror Kronstrand (1875-1950). He was a portrait painter and globetrotter. The installation is based upon Kronstrand’s private photographs, documents, and 16 and 35 mm film that have been found in the archives. The work also generated the essay film En handelsresande i evigt liv (Eng. title: Making the Immortal), highlighting aspects of the public interest for Kronstrand and his own approach to celebrity. This is set within the context with contemporary production conditions for artists and policies of the state cultural agenda.

Making the Immortal (2014) (Installation) 30 photographs (12 of them double sided flipframes), 4 slideshow carusel sculptures, one projection sculpture, 2 prints as text based works and one essay film (9 min). The exhibition is site specific and varies in size and content depending on venue.

Title: Making the Immortal (essay film) Series; Making the Immortal Trt: 9 min
Format: ProRes 1920×1080, stereo, b/w (based on footage and photographs from B. Kronstrand
Artists: Anna Viola Hallberg & Björn Perborg with Bror Kronstrand (1875-1950)

What are the conditions for an artist in todays art scene is reflected up on via the late artist Mr Bror Kronstrand (SE) 1875-1950).  The entire film is made by private stills an photographs left behind by the now forgotten portrait artist. During his time he was a successful art entrepreneur but perhaps the approach made him less remembered in our time. The essay film follows some of the adventures of Kronstrand as well as portrays him as an artist seen via contemporary questions of the art market.

The film premiered at Gothenburg International Film Festival (GIFF).
”Entertaining, well done and thought-provoking”

Sara Wadell, GIFF

Preview essay film Making The Immortal


Screened at:
Gothenburg Film Festival, 2014
Uppsala Short Film Festival, 2014

Installation exhibited at:
- Gallery Konstepidemin, Gothenburg, Sweden. >>>
- Supermarket 2013, Stockholm Sweden.  (Segment of the installation)


Installation views, Galleri Konstepidemin (2013)

Supermarket 2013

Caption: Installation views, Supermakret (2013)

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